Vendor membership

Put your FP&A tool in front of the people who buy it.

FP&A Tools is the independent directory CFOs and finance teams use to shortlist software. List your platform to reach a qualified, finance-only audience, backed by the FP&A Professionals Institute community.

The audience

Not traffic. The right traffic.

FP&A Tools is built on the audience of the FP&A Professionals Institute, finance professionals, FP&A leaders and the office of the CFO. The exact people who evaluate and recommend FP&A software.

28,000+
FP&A newsletter subscribers
Global
CFOs, FP&A leaders & analysts
YouTube
+ LinkedIn finance community
100%
Finance & FP&A focused
Membership

Choose how you show up

Every plan gets you listed. Higher tiers add visibility, leads and exposure to our wider audience, never a change to rankings or ratings.

Listed

A clean, accurate profile in the directory.
Free
No cost · always
  • Standard directory profile
  • Category, description & tags
  • Appears in comparisons & shortlists
  • Logo & enhanced profile
  • Lead notifications
Get listed free

Partner

Maximum exposure across the FPI audience.
Custom
Tailored to your goals
  • Everything in Featured
  • Newsletter feature to 28k+ subscribers
  • Content / YouTube collaboration
  • Category sponsorship
  • Priority lead routing
Talk to us

Indicative tiers. Final pricing and inclusions are confirmed on your intro call.

Our promise

Paying never buys a better ranking

How we stay independent

FP&A Tools is, and will remain, vendor-neutral. Membership changes how completely and prominently your profile appears, it does not influence search results, comparison outcomes, star ratings, or the recommendations our questionnaire produces.

Rankings and shortlists are driven by the buyer's inputs and our published criteria, never by who pays. Featured and Partner placements are always clearly labelled as such, so finance teams always know what they're looking at.

We think that's the only model that works: CFOs trust the directory because it's honest, and that trust is exactly what makes a listing worth having.

How it works

Listed in three steps

1

Apply

Tell us about your tool and pick a plan. We confirm fit for the directory, this is a finance-only space.

2

We build your profile

Send us the details and we draft an accurate, on-brand profile for your review before it goes live.

3

Go live & get leads

Your tool appears in the directory, comparisons and shortlists, and qualified leads come straight to you.

Questions

Vendor FAQ

Does paying improve my ranking or rating?

No. Membership affects how rich and visible your profile is, never search position, comparison results or ratings. Paid placements are always labelled.

Who actually sees my listing?

Finance professionals, FP&A leaders and CFOs, reached through the directory and the FP&A Professionals Institute audience (newsletter, YouTube and LinkedIn). It's a finance-only audience, not generic web traffic.

How do leads work?

When a finance team builds a shortlist or asks to be introduced, Featured and Partner members are notified and can follow up. We don't sell or resell your data.

Can I update my profile later?

Yes. Send us changes any time, or we can give you a simple way to keep your profile current.

What does it cost?

Listed is free. Featured and Partner pricing is confirmed on a short intro call so we can match it to your goals and stage.

Ready to list your tool?

Book a short intro call and we'll walk you through the directory, the audience and the right plan for you.